Bugatti's new smartwatch range, created in collaboration with VIITA Watches, reflects the unrivaled precision, craftsmanship, and technology that characterize Bugatti's hyper sports cars. Inspired by the performance, craftsmanship, and technical prowess of Bugatti, VIITA is now pushing the boundaries once again, with the Bugatti Carbone Limited Edition - the first carbon smartwatch ever. Each of the new Bugatti smartwatch models offers a myriad of technical functions, including tracking 90 different sports, blood oxygen level, acceleration, and, specifically for the Bugatti smartwatch, a GPS tracking mode. To be able to react quickly to new technologies and customer requirements, VIITA has developed its own unique software.

Handcrafted with great attention to detail, under the guidance of a team of renowned IT and watchmaking experts, the manufacturing process allows for a seamless integration of more than 1,000 individual parts. Each model comes with a bespoke Bugatti rubber strap or a custom titanium strap and can be further personalized with a unique bezel tailored to the customer's personal style. The result reflects the same technical excellence and tailored aesthetics that Bugatti's hyper sports cars radiate.


No other material is linked stronger to luxury sportscars than carbon. It is lightweight while offering extreme durability. For this reason, it is used for challenging applications like the monocoque of a racing car, the fuselage of an airplane, heat shields in space crafts, or the carbon chassis of the Bugatti Chiron. The carbon base material for the BUGATTI CARBON EDITION is manufactured in special Bugatti colors and CNC milled from solid. Both case and bezel are made entirely of carbon and finished with highlights of blue, a French racing color forever associated with the brand.

Compared to the first model, the Bugatti Ceramique Edition One smartwatch, the battery capacity has been increased by 22% to 540 mAh, meanwhile the overall weight has reduced by 13% despite the larger battery, thanks to its new lightweight materials. In normal use, without the GPS services, the battery lasts up to 15 days, while running at peak performance, battery life will maintain for two to three days.

With a water resistance of 100 meters (10 ATM), the Bugatti Carbone Limited Edition is perfect for swimming, showering, snorkeling, and scuba diving and comes with a 390*390px AMOLED Sapphire glass touch screen with 16.7 million colors. Owners of the watch have the choice of wearing it with a gray silicone/nylon strap or a black silicone strap – both included in the box. With the first 500 pieces shipped in December 2022 and only 2500 pieces available, the Bugatti Carbone Limited Edition is a truly exclusive extension of the legacy of Bugatti.

Available in three distinct models: Pur Sport, La Noire and Divo, the Ceramique was inspired by the iconic Bugatti Chiron. The bezels of all three Ceramique watches are made of scratch-resistant ceramic, which is artfully crafted by hand in a 20-day production process. Located at the most exposed point of a watch, the bezel is crafted from scratch-resistant ceramic to the tightest tolerances using an ultra-precise CNC process.

Each smartwatch offers up to 14 days of battery life between charges thanks to a custom-built high-capacity 445mAh battery. In combination with a high-resolution LED touchscreen with 390 x 390 pixels, which sits in a scratch-resistant sapphire crystal housing, 16.7 million colors can be represented on the display and ensure maximum clarity.

Both models of the Bugatti smartwatch offer almost as many functions as the Chiron electronic data.  A new double sensor measures both heart rate and heart rate variability. Cardiovascular recovery, training recommendations, biological age and stress level measurements are all created and supported with VO2Max, with data designed for use across 90+ sports. The GPS sensor sits among the thousands of meticulously built-in components, setting entirely new standards for accuracy and resolution. Owners can take it to a race track to measure track times and acceleration values, which are automatically recorded by the GPS sensor. This function was implemented in a smartwatch for the first time in the world to pay tribute to Bugatti's uniquely fast and powerful hyper sports cars.

Martin Konrad, CEO of VIITA Watches

Martin Konrad, CEO of VIITA Watches added: “We are known for our luxury smartwatches that measure biometric health data and the Bugatti Chiron is a true masterpiece of automotive history. It was clear to me and our in-house experts that this level of quality, attention to detail and engineering had to be reflected in the smartwatch. Now the Bugatti Smartwatch is an equal counterpart to the brand's legendary hyper sports cars – right down to the last hidden screw.”
VIITA Watches is a leader in smartwatch and watch design. The company was founded in 2012 and launched its luxury watch division five years later. Like Bugatti, VIITA attaches great importance to high quality and state-of-the-art technology in its unique products.


VIITA Watches GmbH

VIITA Watches GmbH
Johann-Roithner-Straße 131
4050 Traun
[email protected]


Fuel consumption - Chiron (Until 2020)

Fuel consumption - Chiron (From 2021)